Qualitative vs. Quantitative Research: Which One Fits Your Thesis?
One of the first decisions you make is your research approach. But how do you know whether to use qualitative, quantitative, or mixed methods?
Qualitative:
- Used for exploring experiences, perceptions
- Data from interviews, focus groups
- Thematic analysis
Quantitative:
- Used for testing hypotheses and statistical relationships
- Data from surveys, experiments
- SPSS, R, or Excel used for analysis
Mixed Methods:
- Combines depth (qualitative) with breadth (quantitative)
- Sequential or concurrent design.
Factors to Consider:
- Research question type
- Available tools and data
- Institutional preference
Unsure about your approach? We help you align your methodology with your topic and objectives.
